Let’s talk about efficient evaluation techniques. Sometimes our websites do not work as they should and we do not know why or a specific and important page does not have the traffic we would like. It may also happen that we want to make improvements to a web page and we do not know how […]
Heuristic evaluation as a technique to improve usability Today we will talk about one of the processes that is usually used to evaluate the usability of a website: Heuristic evaluation of websites. What is website heuristic evaluation? The heuristic evaluation is a process in which an application or web interface is examined and observed, guided […]
Card Sorting is an effective web structuring technique We all want our websites to be well organized and structures so that our user quickly find what they are looking for. One of the main forms of structuring, if not the most important, is the navigation bar whit the main categories of the website. Today we […]
We have all heard about Marketing and the recent Ux and its features, but today we will talk more specifically about the differences between user-centered research and market research. On the Marketing side, market research is king and on Ux’s side, we can talk about Ux Research or user-centered research. Therefore, today we will talk […]