Torvigo
For more than 4 years Possible has been the digitalization supplier of the Vigo company specialized in solutions and products for the industry.
What is Torvigo?
Torvigo is a company that at first glance may seem to be a supplier of components for all types of industries (screws, tools, safety components, fasteners, adhesives, etc.) but under this first layer of products is a company that provides complete solutions to its customers.
For more than 25 years they have been in contact and working with all types of industries and in a multitude of complex industrial processes such as cutting systems, adhesives, tooling, measuring and weighing, welding, milling, vibration, polishing, chemicals, lubricants, etc.
In each of these categories, Torvigo not only offers products and supplies, but knowledge and experience of how to use them, which products fit best in a given process and how they should be used for the final solution to be effective and work properly. This is Torvigo’s main added value; being able to be consultants, advisors and co-designers of its customers’ solutions.
What is the relationship with Possible?
Possible has been working with Torvigo for more than 5 years since Torvigo made the firm decision to start digitizing part of its operations and commercial management. We have helped to design the current website and the Torvigo online store through which a large number of their orders are currently managed. It also serves as a showcase, information point and catalog for those customers who still do not want to use the store to place orders but will gradually also be turning to digital.
Torvigo is a company that must take special care of the security of all its applications and tools, and the case of the website and online store cannot be an exception. Possible has helped to configure and maintain over the years its security system that allows isolating the company’s systems at the communications and data level when an external attack is detected or simply when you want to cut all communication with the outside of the company to continue working internally.
It also has several working environments, so that it can first test and validate new functionalities and ideas in them before launching them to production and to the public. This also allows you to test with internal users to get feedback before releasing them to customers.
Present and Future
Torvigo has ahead the difficult task of making a niche on the Internet with its digital store. From Possible we hope to accompany and help them with the positioning of their website, the improvement of page rank in search engines, the creation of digital content to help better position their brand and products, as well as the creation of campaigns to increase sales of the most interesting products or with greater sales potential at all times.
Now is the time to open the tool to the general public, with the aim of increasing your customers and sales throughout the national territory first, and later in other countries as well. On this path we will also propose improvements for the platform that will be necessary as the size of users accessing the platform grows, especially focused on direct customer support, management of incidents with the platform, expansion of payment methods or integration with other tools and applications of the company such as logistics.
How?
Now that the product has been running for a few years, and the main developments are finished, we work with Torvigo in periodic sprints to deliver value in each of them either from the point of view of development and technical improvements or from the digital marketing side.
In this way and with a team that already knows the platform well, we can collaborate step by step with Torvigo’s staff to work on their digital and marketing strategy. The objective, as with any online sales and customer-supplier communication tool, is to facilitate the arrival to the site for those who do not know it and to improve interaction and usability for those who do. There is still a lot to do, but also a lot to grow and improve.
You may also be interested in this article
