At Possible we know how complicated it is to give visibility to your product or business, especially in the early years. We all know the solution, marketing. The first thing that comes to mind is a television commercial, but who has that much budget for it? Surely your company still does not handle the figures of McDonalds or Netflix to be able to hire outrageously expensive advertising firms.

Still, what Possible has found is that it doesn’t make large investments to promote a business or product. With the use of digital technologies and the internet, a business can increase its reputation, contacts, customers and sales. All these thanks to a type of marketing called Digital Marketing. Specifically to inbound marketing, which focuses on gaining the interest of users through quality content and two-way communication, instead of buying it.

Obviously, there is no magic button on the computer keyboard that generates a digital marketing campaign, but there are small concepts that one must handle to understand the professionals with whom you work or if you are trying to do it yourself.

Essentials (which Possible has already done) for a good digital marketing strategy

We have been incorporating and adapting our business for some time. Here are our essentials for a correct digital strategy:

• Renew the image: The corporate image of a company is of vital importance especially for the use of digital technologies. In Possible, as we have explained previously, the company’s image has been rebranding to adapt it to maturity and new trends. It should be remembered that brands today are no longer timeless, where a logo is valid for life. It is important to adapt the brand and image to changes in the environment, the company itself and also, to a certain extent, trends “

• A consistent website: A company’s website is the backbone of the digital strategy. No matter what type of company you are, your website must demonstrate the same professionalism as your products or services. With our corporate image change, we also modernized our website, which better conveys our business concept and vision. In addition, it is important to have a place where you can dump the events and milestones of the company, directly reflect what are the pillars, mission and values ​​and even the objectives, whether quantitative or qualitative. This creates closeness to the public and / or potential clients.

• Help from professionals: Due to the current size of the company, it was impossible for us to have a dedicated team and sufficient budget to tackle a very ambitious marketing strategy. What we have done is incorporate our marketer team, directly or indirectly, who help us manage all these strategies to boost our business.

• Social networks: In the heyday of social networks, it is impossible for any company that seeks to boost its market and/or brand not to actively use a social network. And I repeat actively, but also consciously. You have to be selective in what is published while maintaining regularity and good taste.

Concepts to know before putting your hands in the dough

Marketing is a discipline as complex as any other, and as such, you will hear professionals in this branch speaking in a strange language between Spanish and Elvish. Jokes away, marketing uses a lot of its own terminology that it is advisable to know in order to understand professionals in this field:

1. SEO:

“Search Engine Optimization” is organic search engine optimization. It is essential to position our website in search engines (google, yahoo, …) and consequently get more visits. In order to obtain a good SEO it is important that the web page does not have errors in the html tagging, or that it is well structured at the paragraph level, number of words per page, that it has the meta descriptions and the titles in the images, etc. There are numerous online tools that will facilitate the analysis of your page in terms of SEO and that will help you improve it so that it is ready to be indexed by search engines.

2. SEM:

It’s easy to confuse it with SEO, but SEM requires payment. It would be summarized in campaigns with links in the search engines in which you appear depending on the selected keywords.

3. Branding:

The process of making and building a brand. The image you project to customers and by which you differentiate yourself from your competitors.

4. Lead:

A user who has given their data to a company and becomes registered in its database with which they can interact.

5. Engagement:

It is the ability to create a solid and permanent relationship between the brand / company and the users.

6. Responsive:

Or responsive design, is to adapt the content to different devices. Beyond the computer, mobile phones and tablets are being used more and more.

7. Target:

Is the target audience. Either of your product or of your digital marketing campaign.

In conclusion, digital marketing is an economical and modern way to promote a business or product. But as a good discipline, it requires technical knowledge, clear objectives, and investment. At Possible, we always encourage you to encourage those changes that help improve the visibility, sales and reputation of companies. Always keeping in mind that the foundation of success is a thorough analysis, strategic planning and sensible execution.

What is the digital marketing strategy you use for your company?