Social networks (RRSS) are no longer an option. It is essential to get customers, add value to brands and grow as a business. Social media has quickly become one of the fundamental aspects of digital marketing.

Years ago, the means of communication between companies and potential customers were the face-to-face visit or the telephone, but today they are added to those channels, mail and social networks. If we want to keep our company on the radar we must cover (as far as possible) all communication channels with customers and potential customers.
Here are the most relevant reasons why your business should maintain good social media accounts:

1. It costs nothing

On greater scope, they have no cost. Similarly, it is possible to pay for advertising within social networks, which helps to reach consumers faster at a relatively low price (compared to other marketing strategies).

The only drawback about this point of social networks is that they require a high investment of time, for this the option that many businesses choose is to resort to marketing experts, who will help in the creation of a network marketing strategy appropriate to each company.

2. Reaching potential customers has never been easier

When a company has social networks generates more trust, the reach of its messages is extended to the millions of users who daily invest on average 2 hours and 25 minutes connected to these platforms. In Spain, the penetration of social networks reaches 87% of Internet users between 16 and 65 years old use Social Networks. This presents, only in our country, about 29 million users of RRSS approximately.

Gain notoriety and traffic to the web

Social networks generate more reliability for customers. 1 in 3 users say that brands with active social networks generate more trust. What’s more, when customers see a business posting original content or answering questions it helps them build a positive brand image in their minds.

In turn, one of the great benefits of social media is the increase in traffic to the website. Keeping social media active and generating quality content is offering network users a reason to visit your website.

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